The SANBio Summer School on the Business of Clinical Research was held on 25-26 February 2018 in Pretoria. The event, just prior to the SANBio Annual Event, saw 28 students from 10 SADC countries engage with and learn from experts in the clinical research field. This article was written by the course participants.
Too often developers or researchers invest thousands of man-hours on R&D with little if any customer input. Only after building and launching the product does the venture get substantial feedback from the end-users or customers. This carries a high risk that, in the end, it is realised that customers do not need or want most of the product’s features.
This is why, as part of the SANBio/BioFISA II grant application process, the lean start-up approach has been integrated to ensure that scientific R&D projects emphasise customer feedback to inform product development.